As you know already, Bud Light has been running a very successful advertising campaign revolving around the character Jimmy Football, a faux infomercial pitchman, pushing items that are “Tailgate Tested, Tailgate Approved”. The blog VitkunBrands made an interesting observation and wrote a post about it. They particularly called out the following commercial for the Bud Light Tailgate Approved “Condiment Gun”.
Take a look at this sample commercial and see if you can catch all the sexual innuendo strategically placed.
httpv://www.youtube.com/watch?v=LWyu0Do9bWk
Hey, we all know that sex sells but after reading the post on Vitkun Brands, I can’t help but let my mind wander every time I see that commercial. Then again, I am sure that is what Bud Light was going for.