Bud Light Targeting The Tailgating Market

Despite the large merger with European conglomerate InBev to form Anheuser-Busch InBev, the Bud Light brand is staying truly American. Its latest marketing tactic is aimed towards capturing the tailgating market. Much to the dismay and protest from some universities, Bud Light recently rolled out “Fan Cans” sporting 27 different color combinations. They just so […]

Read More