Think tailgating is just reserved for American sports fans and concert goers? Think again. A recent study conducted by Toronto-based Leger Marketing and funded by Weber Grills reported some interesting statistics when it comes to tailgating in Canada. Not surprisingly, Canadians love tailgating just as much as their American counterparts.
…four out of five Canadians have heard of the term “tailgating party”, while one in 10 Canadians attended a tailgating party in the past year…
The online survey polled over 1,000 Canadian respondents age 18 and over that own an outdoor grill. The survey was conducted in September 2007 and asked questions in both English and French in order to gain a perspective on the entire Canadian populace. The survey found that almost four out of five Canadians have heard of the term “tailgating party” (79%), and that more men (87%) are familiar with the term compared to women (74%). Another finding was that one in 10 Canadians attended a tailgating party in the past year, with football games (42%) named the most popular venue for Canadian tailgaters. Picnics (27%) were the second most popular location for a tailgating party and hockey games (21%) were rated the third most popular event for tailgating.
When asked what are the most essential elements of a tailgating party, Canadians responded that good friends/family/sports fans (72%) was the most important in their opinion. Having great food (66%) along with a barbeque grill (60%) rounded out the top three must-have items at a Canadian tailgate party. Apparently staying warm is not a priority to Canadian tailgaters. A mere 2% said a blanket was an essential tailgating item.