As you know already, Bud Light has been running a very successful advertising campaign revolving around the character Jimmy Football, a faux infomercial pitchman, pushing items that are “Tailgate Tested, Tailgate Approved”. The blog VitkunBrands made an interesting observation and wrote a post about it. They particularly called out the following commercial for the Bud Light Tailgate Approved “Condiment Gun”.
Take a look at this sample commercial and see if you can catch all the sexual innuendo strategically placed.
Hey, we all know that sex sells but after reading the post on Vitkun Brands, I can’t help but let my mind wander every time I see that commercial. Then again, I am sure that is what Bud Light was going for.